�We want to see artwork that absorb, amuse and worry people. Throughout all times, artists have influenced society and have made people welcome new challenges. Since we miss artists� voice in today�s sustainability debate, we challenge them to enter our competition. An art piece often says more than a thousand words�, comments, Ragnar Unge, CEO of Ecolabelling Sweden. He continues:
�One of the main challenges of today is how to reach sustainable consumption which considers climate goals as well as a fair distribution of our planet�s resources�.

Apart from creating a piece of art, the artist must also describe how the artwork has been produced from an environmental perspective, so to speak, to be eligible as a contestant. The whole life-cycle of the art piece is to be described, i.e. raw materials used in the process, recycling etc., in the same way as the criteria for the Nordic Ecolabel have a life cycle perspective.

Art students over the age of 18 as well as professional artists with a place of residence in one of the five Nordic countries are invited to enter the Nordic Art Insight competition.